Lately, my days are filled with reading job descriptions—and not for fun. I’m not looking to meet a new best friend through my next job, but why do these postings have to be so hard to read? Employers say they want human-centric skills, yet their descriptions sound like they were written by a robot. Why do we do this to ourselves? Here’s an AI-generated example to prove my point:
Job Title: UX Designer
We’re seeking a passionate, detail-oriented UX Designer to join our dynamic, fast-paced team and drive innovative, user-centric solutions. In this role, you will leverage human-centered design principles to craft seamless, engaging digital experiences that align with business objectives and user needs.
Responsibilities:
- Conduct deep-dive user research and translate insights into intuitive, data-driven designs
- Develop wireframes, prototypes, and high-fidelity UI designs to streamline the end-to-end user journey
- Collaborate cross-functionally with stakeholders, engineers, and product managers to ensure pixel-perfect execution
- Utilize design thinking methodologies to solve complex UX challenges and drive continuous iteration
- Advocate for inclusive, accessible, and scalable design solutions
- Stay ahead of emerging trends, best practices, and UX/UI innovations
Qualifications:
- 3+ years of experience in UX/UI design with a proven track record of delivering impactful digital experiences
- Proficiency in Figma, Sketch, Adobe XD, and other leading design tools
- Strong understanding of interaction design, usability heuristics, and information architecture
- Ability to balance user needs with business goals in a highly collaborative environment
- Experience conducting A/B testing, user interviews, and usability testing to validate design decisions
- Excellent communication skills and the ability to present and justify design decisions to stakeholders
Join us in pushing boundaries, redefining experiences, and making a lasting impact!
The fact that my prompt was able to generate a description that looks so close to most of the jobs I’ve come across shows that you’re not really making your company stand out:
“I want to talk about job descriptions being over-coded with work buzzwords, especially in my field. Can you provide a generic UX Designer job description like this to use as an example?”
Instead, maybe distinguish your company by sounding less high-brow and more inviting. Nobody likes working in a stuffy work environment where they have to decode your office language. Even if your office is stuffy, don’t advertise it or it’ll stay that way.
Let’s generate a much friendlier version using this prompt:
“Could you rewrite this example to sound more down to earth and less buzz-word coded?”
Here’s what came back:
Job Title: UX Designer
We’re looking for a UX Designer who enjoys solving problems and creating experiences that feel natural and easy to use. In this role, you’ll work closely with users and teams to design products that make a real impact.
What You’ll Do:
- Talk to users, observe how they interact with products, and turn those insights into thoughtful designs
- Create wireframes, prototypes, and final designs that help people navigate and use digital tools effortlessly
- Work alongside developers, product managers, and other designers to bring ideas to life
- Test designs, gather feedback, and make improvements along the way
- Ensure accessibility and usability are at the core of everything you design
- Keep an eye on design trends and new ways to improve user experiences
What We’re Looking For:
- At least 3 years of experience designing for digital products
- Familiarity with tools like Figma, Sketch, or Adobe XD
- A good understanding of how people think and interact with technology
- Experience conducting user research and testing to make informed design decisions
- The ability to explain your design choices clearly and work well with a team
We believe good design makes life easier, and we’d love to have you on board to help make that happen.
This already sounds much better and is much easier to read! That said, don’t forget to add personality—things that make your company stand out, just like you would in a dating profile. Otherwise, don’t be surprised if candidates swipe left—or if you attract a flood of generic applications from people who barely glanced at the job description.
In the future, maybe I’ll also talk about the same buzz-wording for resumes. I’d love to talk about my accomplishments without a secret non-human-centric decoder, but for the meantime I still need to get noticed by these super friendly Applicant Tracking Systems (ATSs).
Mark Praprotnik(http://www.MarkPraprotnik.com)